Shared by:jodindy

How Apple Became a Trillion-Dollar Company and Lost its Soul

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Format: MP3
Bitrate: 64 Kbps
Unabridged

Publisher: HarperAudio
Release date: May 3, 2022
Duration: 14:42:50

Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.

In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.

Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence.

Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.

This was not my rip. My thanks to the original uploader.

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Creation Date: Fri, 13 May 2022 19:19:19 +0200
This is a Multifile Torrent
01.mp3 776.82 KBs
02.mp3 635.8 KBs
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27.mp3 11.18 MBs
28.mp3 10.44 MBs
29.mp3 982.54 KBs
After Steve (Tripp Mickle) (z-lib.org).epub 15.54 MBs
Combined File Size: 419.12 MBs
Piece Size: 512 KBs
Comment: Updated by Business Audiobook
Encoding: UTF-8
Info Hash: 31847e401b5f4bc2f36671dbcd705e6b9e62a444
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