Shared by:ssitimefill

Big Brands Big Trouble - Lessons Learned the Hard Way - Jack Trout

Written by
Read by
Format: MP3
Bitrate: 64 Kbps
Unabridged

One of the most respected marketing gurus in the world shows why some of today’s biggest brands are having trouble and how to avoid repeating their mistakes.

It wasn’t long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, “the king of positioning,” Jack Trout answers that question with a resounding “No!” Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies’ brands and avoid brand-killing blunders.

Announce URL: http://announce.torrentsmd.com:8080/announce
This Torrent also has several backup trackers
Tracker: http://announce.torrentsmd.com:8080/announce
Tracker: udp://open.demonii.com:1337/announce
Tracker: udp://tracker.btzoo.eu:80/announce
Tracker: http://tracker.istole.it/announce
Tracker: udp://tracker.istole.it:80/announce
Tracker: http://tracker.publicbt.com/announce
Tracker: udp://tracker.publicbt.com:80/announce
Tracker: udp://tracker.leechers-paradise.org:6969
Tracker: udp://tracker.coppersurfer.tk:6969
Tracker: udp://explodie.org:6969/announce
Tracker: udp://tracker.desu.sh:6969
Tracker: udp://tracker.opentrackr.org:1337/announce
Tracker: udp://tracker.tiny-vps.com:6969/announce
Tracker: udp://tracker.vanitycore.co:6969/announce
Tracker: http://tracker.baravik.org:6970/announce
Tracker: http://tracker2.wasabii.com.tw:6969/announce
Creation Date: Sat, 12 Sep 2015 09:19:20 -0400
This is a Multifile Torrent
Big Brands, Big Trouble.jpg 10.6 KBs
Big Brands, Big Trouble.wax 968 Bytes
Big Brands, Big Trouble-Cover.jpg 50.05 KBs
Big Brands, Big Trouble-Part01.mp3 29.16 MBs
Big Brands, Big Trouble-Part02.mp3 26.21 MBs
Big Brands, Big Trouble-Part03.mp3 23.12 MBs
folder.jpg 10.6 KBs
Combined File Size: 78.55 MBs
Piece Size: 256 KBs
Comment: Updated by Business Audiobook
Encoding: UTF-8
Info Hash: 1b77189ebb3b799529339ac5a9d673c8aac12050
Torrent Download: Torrent Free Downloads
Tips: Sometimes the torrent health info isn’t accurate, so you can download the file and check it out or try the following downloads.
Direct Download: Start Direct Download
Tips: You could try out alternative bittorrent clients.
Secured Download: Download Files Now
AD: