Blue Ocean Strategy Audiobook
Shared by:nani
How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim (Author), Renée Mauborgne (Author)
Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.” The only reason more big companies don’t set sail for them, they suggest, is that “the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies”-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France’s INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they’ve developed specifically for the task of analyzing blue oceans. They urge companies to “value innovation” that focuses on “utility, price, and cost positions,” to “create and capture new demand” and to “focus on the big picture, not the numbers.” And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book’s vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.
128Kbps
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| Creation Date: | Sat, 19 Apr 2008 12:01:49 -0400 |
| This is a Multifile Torrent | |
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| Blue_Ocean_Strategy.pdf 2.64 MBs | |
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| Torrent downloaded from Demonoid.com.txt 47 Bytes | |
| Edonkey2000 Hash: | 9b834b53db359e13c6c753061bd7d2e4 |
| Combined File Size: | 106.88 MBs |
| Piece Size: | 128 KBs |
| Comment: | Updated by Business Audiobook |
| Encoding: | UTF-8 |
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This post has 3 comments with rating of 5/5
August 4th, 2014
Wow! I can just hear the next round of Congressional hearings, Justice Department filings
and NYT headlines explaining why the economy is sinking in the “Blue Ocean” of Red Ink. I also cringe at the prospect ENDLESS Power points presented by “Thought Leaders” blathering the latest corporate double-speak. These people are idiots: Here’s a secret to business success- make or provide something people really want or need at a price they can afford. DUH!!!
November 3rd, 2023
This ebook is from 2006. Does anyone know if it is still applicable in 2023?
November 21st, 2023
@BarbR
very much so, my friend :)
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