Last Call for Bud Light: The Fall and Future of America’s Favorite Beer - Anson Frericks Audiobook
Shared by:Goomer
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Read by Kirby Heyborne
Format: M4B
Bitrate: Variable
Unabridged
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compell
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| Creation Date: | Sat, 08 Feb 2025 01:15:41 +0100 |
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| Anson Frericks - Last Call for Bud Light.m4b 281.14 MBs | |
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This post has 3 comments
February 8th, 2025
The fact that this is still going is wild to me, despite the fact that there was never a campaign starring Dylan. It was all just one single colab post promoting a different campaign that other influencers also promoted 💀💀
February 8th, 2025
Bud Light was 2nd highest selling beer in the US behind only Modelo Especial in 2024, what a fall …
February 9th, 2025
Thank you!
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