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Truth and Lies About Why We Buy - Martin Lindstrom

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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.

Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates.

Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest.

“Cool” brands, like iPods, trigger our mating instincts.

The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced - or turned off - by marketer’s relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.

©2008 Martin Lindstrom; (P)2008 Random House Audio

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Creation Date: Tue, 10 Nov 2015 08:08:14 -0500
This is a Multifile Torrent
Buyology - Part 01.mp3 207 MBs
Buyology - Part 02.mp3 198.16 MBs
[] Buyology - Martin Lindstrom.jpg 14.11 KBs
[] Buyology - Martin Lindstrom - Upload basics.txt 1.94 KBs
Combined File Size: 405.17 MBs
Piece Size: 512 KBs
Comment: Martin Lindstrom - Buyology
Updated by Business Audiobook
Encoding: UTF-8
Info Hash: b491ff177cdd875c487a9eceb3f4cbbc83477616
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